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This & That

By food, links, lists, music, shopping, social media, summer, this & that No Comments

Link Collage 2

1. Jenna Marbles makes me laugh. Is this how you get dressed?

2. Friday marks first day of summer, which is also National Wear Your Lilly Day. I need more neon in my life. Also, skorts are amazing.

3. I’m so horrible about grocery shopping. I’m so busy all the time that I’m constantly eating out. I’m contemplating signing up for Backyard Produce, which is a new service that will deliver local, organic produce to your door once a week. Anyone have any experience with or thoughts on this type of service?

4. Big Brother has been a summertime guilty pleasure for years, providing me with countless (well, actually about three) hours of entertainment every week from June to September. The new season premieres next week, and I’m already intrigued by the decor in this year’s house — mid-century chic, they’re calling it.

5. This past Saturday, prior to attending a wedding in the evening, I squeezed in some last-minute shopping for a pair of strappy sandals that met three criteria: gold, leather, comfy enough to dance in all night. I was fortunate to find this pair for under $50 that did just the trick!

6. Sad cat diary? Somehow I don’t think my cats have it this hard.

7. This article gives an interesting perspective on television theme music in the age of bing watching.

8. These gorgeous/minimalist water bottles are fabulous. Love this quote: “bkr is a statement against a disposable world, against transporting water between continents, and against the chemicals we ingest when we base our decisions on convenience.” Well played, bkr. You’re on my wishlist.

9. This Wedding Party app was the life of the party this weekend at Kailey & JJ’s wedding. Think Instagram scaled down to only your wedding guests.

10. I’m in love with these aviators I ordered from ASOS, but they look super silly on me. Hence, sunglasses givewaway!

More than halfway to the weekend. Hope you’re having a great week so far!

Something to Say

By breaking news, social media, top notch communication blunders, you might learn something 2 Comments

In 2007, after the Virginia Tech shootings happened, I wrote this post. The other day, after the Connecticut elementary school shootings, I couldn’t really bring myself to say much of anything — not here, not on Twitter, not on Facebook. I discussed it briefly with my co-workers and my friends. I read hundreds of posts by others. They ranged from poetic to sympathetic, from inspiring to just devastating. But I couldn’t think of anything to say.

You see, as I get older, I feel less and less comfortable expressing my feelings on the internet. But, social media is a funny thing. Because after I didn’t say anything, I started to feel guilty. I spend so much time posting my pretty pictures, writing my silly stories, and sharing my daily outfits, and I don’t want you to think I’m so self-centered that I don’t care about anything else in the world. Because I certainly do.

I read a post on Facebook that was (supposedly) a statement made by Ben Stein in response to the tragedy. Then I read on Snopes that it was (mostly) fake. And then I realized why I couldn’t think of anything to say. Because nothing I say in this particular instance is going to make anything any better. Anything I say is just going to add to the noise and make it more difficult for people sort through the clutter and find something meaningful.

And then, after awhile, I found something real. I found this post. And now I have something to say. Read this. Read what this mother has to say in response to Friday’s events because what she has to say seems so much more important than what most of the rest of us have to say.

Marketing in a Socially Connected World

By pr/marketing, really great money-making ideas, shopping, social media, you might learn something No Comments

The other day, Doug McCoy of Nordstrom Bellevue Square tweeted something that piqued my interest.

NordstromBVUE: In a socially connected world is great product the new marketing? Your thoughts…..

I actually did have a bunch of thoughts on this, so I e-mailed this tweet to myself with a note to blog about it over the weekend.

I’d have to say that yes, in a socially connected world a great product is imperative to marketing. It used to be that marketing was one-way communication — you put your product out there, and you hoped that consumers would buy it. Advertisers spent all kinds of time creating messages and strategies to impose on their target markets — most of which those markets were subjected to involuntarily. But now, through the explosion of the Internet and social media, marketing has become very much a two-way street. Customers can review products, share them, promote them and voluntarily reach out for information about them. Sounds like if your product isn’t great to begin with, you’re toast.

But, while a great product is a great start, it’s not the end of the road. You still need a clear map of how to get your product noticed because it may not be solely through traditional means of marketing (magazine advertisements, commercials, reviews by major publications). There are so many options out there these days, and you need a clear idea of who and what is influencing your target audience. How are your competitors marketing their products? Who are the major social media influencers for your product? What are the most creative ways to get your product out there?

Your product must be “share”able — if you want fans to tweet it, share it, blog about it, post it on Facebook, add it to Fancy, etc., you must make it easy for the average user to do that. For example, this could be as simple adding a white-background, magazine-worthy photo of your product to your website that bloggers or designers can use to create collages or feature your product via their own websites and publications. So many times, I’ve had to skip using a product I truly loved in a collage for my blog and use something similar instead. It’s usually because I didn’t want the actual model wearing the product in my collage — does that make sense?

I think that especially in the fashion industry, there’s been a major shift in how consumers view products and marketing. For so long, society has bought into the fallacy that buying the clothing that super-skinny models and extra-beautiful celebrities are wearing will make us look that good, too. That’s a nice fantasy (in theory), but the last few years have been an economic reality check around here. As a result, people have scaled back and are less easily swayed by marketing campaigns. Consumers are looking for real-life evidence to reinforce the fact that they’re spending their dollars on quality products. They’re not going to take your magazine ad’s word for it — they’re going to look for proof through their friends and social connections online.

And that’s where your great product comes in. If it’s great, then people will vouch for it. If it’s awesome, then people will share it willingly and promote it to their connections. So, yes. A great product is the first and most important step in marketing to a socially connected world. Getting that product out to the right influencers seals the deal.

This crazy trip has got me feelin’: kind of knowledgeable
And I’m singin’ along to: Hideaway – The Weepies